{"id":127120,"date":"2017-02-27T11:45:11","date_gmt":"2017-02-27T16:45:11","guid":{"rendered":"http:\/\/umweagleeye.wpengine.com\/?p=127120"},"modified":"2017-03-03T13:06:19","modified_gmt":"2017-03-03T18:06:19","slug":"holmes-presents-case-iii-conference","status":"publish","type":"post","link":"https:\/\/webarchive.umw.edu\/eagleeye\/2017\/02\/27\/holmes-presents-case-iii-conference\/","title":{"rendered":"Holmes Presents at CASE III Conference"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Malcolm T. Holmes, director of University Marketing, recently co-presented a workshop titled &ldquo;Marketing Imperative: The New Ad Arms Race&rdquo; at the CASE III Conference in Nashville, Tennessee. Colleges and universities spent well over $1 billion in paid advertising in 2015. The session&nbsp;gave attendees the inside story on the increasing levels of advertising by colleges and universities across the country, dissecting the astonishing numbers of the new ad arms race. Participants got a look at&nbsp;who is spending how much and on what platforms. Most importantly,&nbsp;the session presented&nbsp;strategies to help institutions with limited budgets stay competitive in a fiercely contentious&nbsp;marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malcolm T. Holmes, director of University Marketing, recently co-presented a workshop titled &ldquo;Marketing Imperative: The New Ad Arms Race&rdquo; at the CASE III Conference in Nashville, Tennessee. Colleges and universities spent well over $1 billion in paid advertising in 2015. The session&nbsp;gave attendees the inside story on the increasing levels of advertising by colleges and [&hellip;]<\/p>\n","protected":false},"author":28475,"featured_media":127121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[8446,88],"tags":[9296],"class_list":["post-127120","post","type-post","status-publish","format-standard","has-post-thumbnail","category-newsletter-archived-oc","category-professional-notes","tag-mholmes3umw-edu","entry"],"_links":{"self":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts\/127120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/users\/28475"}],"replies":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/comments?post=127120"}],"version-history":[{"count":0,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts\/127120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/media\/127121"}],"wp:attachment":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/media?parent=127120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/categories?post=127120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/tags?post=127120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}