{"id":129408,"date":"2017-10-03T14:55:51","date_gmt":"2017-10-03T18:55:51","guid":{"rendered":"http:\/\/umweagleeye.wpengine.com\/?p=129408"},"modified":"2017-10-05T12:40:05","modified_gmt":"2017-10-05T16:40:05","slug":"october-19-umw-executive-residence-roberta-macdonald-72","status":"publish","type":"post","link":"https:\/\/webarchive.umw.edu\/eagleeye\/2017\/10\/03\/october-19-umw-executive-residence-roberta-macdonald-72\/","title":{"rendered":"Executive-in-Residence Roberta MacDonald &#8217;72 to Speak Oct. 19"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Roberta MacDonald &rsquo;72, senior vice president of marketing for Cabot Creamery Cooperative, will serve as the 2017-18 Executive-in-Residence. MacDonald will speak in the HCC Digital Auditorium on Thursday, Oct. 19, at 9:30 a.m., 11 a.m. and 2 p.m. All sessions are free and open to all.<\/p><p><a href=\"https:\/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-129420\" src=\"https:\/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald-300x300.jpg\" alt=\"Executive-in-Residence\" width=\"300\" height=\"300\" srcset=\"\/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald-300x300.jpg 300w, \/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald-150x150.jpg 150w, \/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald-70x70.jpg 70w, \/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald-100x100.jpg 100w, \/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald-50x50.jpg 50w, \/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald-75x75.jpg 75w, \/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2017\/10\/MacDonald.jpg 368w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/a><\/p><p>Roberta has nearly 40 years of consumer product marketing experience, the last 28 of which she has spent as senior&nbsp; vice president of marketing for Cabot Creamery Cooperative. She has helped turn the small, farm family-owned dairy cooperative into a national player through creative, award-winning and occasionally over-the-top campaigns.<\/p><p>Roberta previously served as Vermont&rsquo;s first marketing director, a position created for her by former Vermont Gov. Madeleine Kunin in 1984. She has been recognized with many awards for design, promotions and high-impact public relations programs, including the highest individual award by B Corps. Prior to moving to Vermont, Roberta provided marketing consulting and\/or staff services for the San Francisco Opera, National Endowment for the Arts, Ford Foundation, American Express, Information Industry Association, NYU, CBS and the Vietnam Veterans Memorial. Roberta is a long-time champion of the co-op movement and speaks frequently about how Cabot rewards volunteers for an indelible brand connection with its farmers&rsquo; values. In her free time, she volunteers for hospice services in Burlington, Vermont.<\/p><p>The Executive-in-Residence program is coordinated through the UMW College of Business. Since its establishment in 1989, the primary purpose of the University of Mary Washington Executive-in-Residence program has been to provide UMW students with the opportunity to interact with well-known and established leaders in the corporate world and to enhance students&rsquo; knowledge of the free enterprise system. In addition, the program encourages the involvement of local business leaders in the life of the University.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roberta MacDonald &rsquo;72, senior vice president of marketing for Cabot Creamery Cooperative, will serve as the 2017-18 Executive-in-Residence. MacDonald will speak in the HCC Digital Auditorium on Thursday, Oct. 19, at 9:30 a.m., 11 a.m. and 2 p.m. All sessions are free and open to all.Roberta has nearly 40 years of consumer product marketing experience, [&hellip;]<\/p>\n","protected":false},"author":311,"featured_media":129420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[116],"tags":[2261],"class_list":["post-129408","post","type-post","status-publish","format-standard","has-post-thumbnail","category-whats-new-umw","tag-acordray","entry"],"_links":{"self":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts\/129408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/users\/311"}],"replies":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/comments?post=129408"}],"version-history":[{"count":0,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts\/129408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/media\/129420"}],"wp:attachment":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/media?parent=129408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/categories?post=129408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/tags?post=129408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}