{"id":267136,"date":"2025-07-10T11:00:03","date_gmt":"2025-07-10T15:00:03","guid":{"rendered":"https:\/\/webarchive.umw.edu\/eagleeye\/?p=267136"},"modified":"2025-07-10T14:33:04","modified_gmt":"2025-07-10T18:33:04","slug":"updated-brand-toolkit-now-available","status":"publish","type":"post","link":"https:\/\/webarchive.umw.edu\/eagleeye\/2025\/07\/10\/updated-brand-toolkit-now-available\/","title":{"rendered":"Updated UMW Brand Toolkit Now Available"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><a href=\"https:\/\/advancement.umw.edu\/umwonly\/umw-brand-assets\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-267137 size-full\" src=\"https:\/\/webarchive.umw.edu\/eagleeye\/wp-content\/uploads\/sites\/2\/2025\/07\/Screenshot-2025-07-09-at-2.47.45%E2%80%AFPM.png\" alt=\"\" width=\"269\" height=\"165\"><\/a>We&rsquo;re excited to share the newly updated <a href=\"https:\/\/advancement.umw.edu\/umwonly\/umw-brand-assets\/\"><strong>UMW Brand Toolkit<\/strong><\/a>, which now combines the original 2022 Brand Toolkit and Supplemental Guide into one streamlined, easy-to-use document. This updated version includes important revisions and additions to ensure our brand remains current, relevant, and effective.<\/p><p>The toolkit continues to provide the essential elements needed to communicate UMW&rsquo;s institutional brand clearly and consistently.<\/p><p><strong>What&rsquo;s New?<\/strong><\/p><p><strong>Copy Development Enhancements:<\/strong><\/p><ul>\n<li>New storytelling examples that reflect our <em>Matter<\/em> campaign, showing how both internal and external communications support our brand.<\/li>\n<li>Audience-specific content examples tailored for prospective students, community members, peer institutions, alumni, and advancement efforts.<\/li>\n<\/ul><p><strong>Design Updates:<\/strong><\/p><ul>\n<li>Our photographic style has evolved to reflect a lighter, warmer, and more energetic tone, with tighter crops that highlight the personalities within our community.<\/li>\n<li>Expanded guidance on using <em>Matter<\/em> as a visual and conceptual expression of the brand&mdash;beyond just a tagline.<\/li>\n<\/ul><p><strong>Additional Resources:<\/strong><\/p><ul>\n<li>Social media avatar guidelines for colleges, departments, units, and groups.<\/li>\n<li>New widgets and campus illustrations.<\/li>\n<li>Clear instructions on when and how to use the Athletics eagle mascot logo.<\/li>\n<li>Logo usage guidance for events, student organizations, and commercial purposes.<\/li>\n<\/ul><p>You can access the updated toolkit here: <a href=\"http:\/\/go.umw.edu\/logo\">go.umw.edu\/logo<\/a><\/p><p>Photos available for use may be found here: <a href=\"http:\/\/umwedu.smugmug.com\/browse\/\">umwedu.smugmug.com\/browse\/<\/a><\/p><p>If you have any questions about UMW style or usage, please don&rsquo;t hesitate to call or email us. We&rsquo;re here to help!<\/p><p>Liz Kuvinka<br>\nAssociate Director of Design Services and Brand Manager<br>\n540-654-1277<br>\nekuvinka@umw.edu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&rsquo;re excited to share the newly updated UMW Brand Toolkit, which now combines the original 2022 Brand Toolkit and Supplemental Guide into one streamlined, easy-to-use document. This updated version includes important revisions and additions to ensure our brand remains current, relevant, and effective.The toolkit continues to provide the essential elements needed to communicate UMW&rsquo;s institutional [&hellip;]<\/p>\n","protected":false},"author":420,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[26090,25478],"class_list":["post-267136","post","type-post","status-publish","format-standard","category-announcements","tag-lkuvinkaumw-edu","tag-university-communications","entry"],"_links":{"self":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts\/267136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/users\/420"}],"replies":[{"embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/comments?post=267136"}],"version-history":[{"count":0,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/posts\/267136\/revisions"}],"wp:attachment":[{"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/media?parent=267136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/categories?post=267136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webarchive.umw.edu\/eagleeye\/wp-json\/wp\/v2\/tags?post=267136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}